Wednesday, 5 April 2017

Benefit Cosmetics | Bold Is Beautiful Project


IT'S BACK and it is bigger, bolder and more pink than ever before!! You may remember a few weeks ago I went to a press event to launch this year's Benefit Bold Is Beautiful project. Well, it was one of my favourite events to date!! 

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TOP: Pieces
JEANS: French Connection
SHOES: Penneys
HANDBAG: Cari's Closet
Emma Kenny Illustrations drew us all as little superheroes. How cool is that? Aisling from The Dotty Lemon also gifted us all with initialed necklaces, so adorable!

Basically the Bold Is Beautiful Project was set up to raise funds for two amazing charities, Look Good Feel Better Ireland and Daisyhouse. Last year a staggering €47,000 was raised purely as a result of Benefit Cosmetics donating their brow waxing profits. Like that is amazing!! At the event representatives from the charities told us how the funds helped them better and enrich the lives of women they look after and it was just an amazing experience. 


A little background on the charities involved...

Look Good Feel Better provide help and support to almost 10,000 patients and have over 20 leading beauty and fragrance brands on board to help them deliver beauty masterclasses, skincare workshops, hair loss and nail care advice etc. You can find out more about Look Good Feel better here.

Daisy House Association Ireland Logo

Daisyhouse enables women to break the cycle of homelessness by providing a service for 18 months. Following a stay in Daisyhouse women leave empowered, independent and most importantly safe. The women who are referred to Daisyhouse come from a range of heartbreaking situations including domestic violence, sexual abuse, addiction, ill heath and many others. You can read more about Daisyhouse here.

So how can you help...

Book a brow appointment.

If you have your eyebrows waxed in the month of April Benefit Cosmetics will donate 100% of their profits from the wax to the charities involved. Not only that but as a thank you for your support you will also be given a free Gimme Brow (worth €13.00) as a thank you!! Amazing right? Click here to locate your nearest Benefit counter. 


Text to donate and #RAISEABROW!

Text BOLD16 to 50300 to donate €4.00 to Look Good Feel Better and/or text BEAUTIFUL16 to 50300 to donate €4.00 to Daisyhouse. Every text makes a difference! You can also create a boomerang showing how you raise a brow and upload it to social media using #raiseabrow to raise awareness of the project.

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I felt this quote was very fitting for the Bold Is Beautiful Project!

THE ALL PINK CHARITY SHOP!!

Today marked the launch of Ireland and probably the world's first ever all pink charity shop!! Like it is the most pink thing I have ever seen in my entire life. It if FULL of gorgeous clothes, stationary, beauty products and more. If you want to visit you will find it on 53 South William Street in Dublin. You won't miss it!! You will have to be quick though as it is a pop up shop. The opening hours are 10am-7pm until this Saturday April 8th! You might even bump into some of your favourite bloggers and influencers while browzing in a pink paradise!

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As Mark Rogers aka. Mark Benefit says ''You can leave the house without your bra but don't leave it without your brows!'' Wise words ladies!

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